2017 Industry Only, Red Wine, Sierra Foothills

When we throw industry parties, we go hard...and sometimes piss a few folks off.

On September 19, 2019, we invited 300 of our closest industry homegirls and homeboys to Tank for a little after-hours party. The goal of our get-together was to meet all the cool people that make the wine biz the beautiful thing it is. But we wanted to send them home with more than a belly full of tacos and a few hickeys (wine people love making out, common knowledge), we wanted them to go home inspired.

So we put together a cool wine just for them called Industry Only and crafted a separate bumper sticker that many of the cool kids ended up wrapping around their bottle.

Here's our message to those already in, or interested in joining, the wine industry: fucking bring it. We don't need another 100 point Cab or appointment-only tasting room. We have enough off-white labels and artisanal cheese plates. What we need are your crazy ideas and wildest dreams. Learn the rules, then break the rules. Then drag this thing forward because wine not only deserves it, it needs it.

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Industry only.